CORA held a two-day Patagonia sales meeting for Spring/Summer 2011 season on June 21st and 22nd at the Ole Indoor Rock Climbing Center in Beijing
Over 30 specialty retailers from all regions of the country attended the sales meeting. Function is the topical subject. A concise and strong function design gave dealers a refreshing look at the Patagonia brand. There were many intrigued and intersted dealers.
Patagonia has always been about function and quality over fashion and the trendy, the Spring/Summer 2011 season proved to be no different. We were excited to roll out a series of exciting new prouducts in insulation, trail running, men’s and women’s lifestyle and equipment products. New for SS11, we introduced a comprehensive range of fucntional footwear in hiking, trail running, and casual lifestyle. Guided by a sesoned instructor Liu from the famed New Silk Road Modelling school, our own staff strotted the catwalk as fashion models with familiar old faces as well as a few new faces!
Dealers were happy to be there. Liu Fuyong, who is from Dalian, said: “ I think is the most prominent in the outdoor industry for this order meeting. Not only made dealers more contact with goods, but also made a detailed promotion for distributor .It is a successful promotion. we are all very satisfied and support. Also expect to continue to presented so wonderfulfor for our dealers in the future.”
Liliang, with Beijing Sanfo Outdoor, added: “This order meeting is very successful. From samples to introduction were all perfect. It makes dealers confident about Patagonia in the Chinese market. We have made orders immediately and will constantly make additional orders. We believe Patagonia will bring more sales profits this year .”
During the order meeting, CORA invited famous American rafting master and environmentalist Travis Winn, whose China Rivers Project team has spent the last six years rafting China’s gorgous big rivers, for a speech. He shared his experience on rafting and river conservation with everyone.，After the meeting, CORA presented sponsorship (Patagonia apparel and equipments) to the China Rivers Project team. Travis gave high marks for this meeting:” I am very glad to see that Patagonia’s strong growth and becomes more and more mature in Chinese market. Patagonia is well-regarded in the outdoor industry . Thanks to CORA support to our team during these years.”
About Us
Founded in 2005 as China Outdoor Retail Association, CORA is a member-based organization. We have been working closely with specialty member retailers to bring quality outdoor products to Chinese outdoor professionals and aspiring enthusiasts alike. CORA is the exclusive wholesale distribution partner of Patagonia, Gregory and GoLite for mainland China. We operate with a growing network of 90+ specialty dealers and own shops.
CORA is located in Beijing CBD business district, if you want more information, please visit Http / / cora.org.cn or call +86-10-5128-6830
