About CORA

CORA

With an emerging middle class of 200 million, outdoor recreation is one
of the most popular leisure activities in China. With a market size of 3
billion RMB (438MM USD) in 2008, sales of outdoor products is among the
fastest growing segment in the leisure sporting goods market.

Founded in 2005 as China Outdoor Retail Association, CORA is a
member-based organization. We have been working closely with specialty
member retailers to bring quality outdoor products to Chinese outdoor
professionals and aspiring enthusiasts alike. CORA is the exclusive
wholesale distribution partner of Patagonia, Gregory and GoLite for
mainland China. We operate with a growing network of 90+ specialty
dealers and own shops.

CORA has comprehensive programs to help support member dealers in
product selection, store merchandising, and staff training. In addition,
each year we organize trip to Europe, U.S. and Japan to for shop visits
so our member dealers can learn from their overseas peers. With our
brand partners, CORA fully stand behind our products with our "Complete
Warranty" program so our member dealers can carry our products with
peace of mind.

In addition to products, our popular outdoor education program, the
"CORA Outdoor School" attracts retailers and outdoor enthusiasts alike.

Ever since its inception, CORA has been an active supporter of
environmental protection in China. We work closely with local NGOs to
raise environmental awareness and promote environmental protection. CORA
is a member of the "1% for the Planet" alliance.

CORA is located in Beijing's CBD. For moreinformation, please visit
http://cora.org.cn or call +86-10-5128-6830